Over the years, a few myths have crept into the way people think about buying and sending cards. Many of these ideas took root when email first became popular and seemed to promise a faster, easier way to stay in touch.
Of course, email has its place—especially in the business world. It’s efficient, widely used, and often the primary way companies communicate. But when it comes to personal connections, email can feel a bit impersonal. Cards and letters, on the other hand, have a way of reaching the heart and deepening relationships.
One common misconception is that sending a card is a waste of time and money. Admittedly, if you send a card to someone you barely know, it might be read once and tossed aside. In that case, yes—it may feel like a waste. But sending a card to a close friend or family member? That’s never wasted. It’s an investment in the bond you share, a small gesture that carries great meaning.
Just before Mother’s Day, I ran a poll on Instagram and asked moms what they would rather receive: an email or a card from their child. The answer was unanimous—a card. What surprised me most was that even younger moms in their 20s and 30s—many of whom had never written letters or sent cards to their own mothers—still longed for the tangible sentiment of a card.
Another misconception is that an email can be “just as good” as a card. The truth is, you can’t hold on to an email. You can’t tuck it in a drawer, place it on the fridge, or keep it as a lasting keepsake. A card, however, becomes a treasure—something to return to again and again, carrying with it the warmth of the person who sent it.
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