After so many years of making my cards and selling them at craft fairs and online, I have noticed a vast difference between those who buy my cards and those who don't!
At craft fairs older people tended to stop , look and buy.
Of the middle aged people who stop, some buy and others don't.
Forget the younger generation!
To them, my cards are invisible and so am I !
Let me share what I learned when I did a bit of research on the card & letter writing habits of each generation.
I learned that each generation is shaped by unique historical, social, and economic influences,
contributing to their distinct identities and values.
Baby Boomers (1946-1964)
Characteristics: This generation is known for its significant impact on society, culture, and the economy,
primarily due to the post-World War II baby boom.
Baby boomers experienced dramatic social changes, including the civil rights movement,
the Vietnam War, and the rise of counterculture.
Values: They tend to value hard work, loyalty, and team-oriented approaches.
Many have a strong sense of community and place importance on personal relationships and face-to-face interactions.
Thier patents lived and survived the Great Depression which influenced how they were raised.
Baby Boomers often favor traditional methods, valuing handwritten notes and greeting cards
as personal and meaningful expressions of sentiment.
Their letters tend to reflect a sense of nostalgia, often incorporating thoughtful messages.
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Generation X (1965-1980)
Characteristics: Often referred to as the "sandwich generation," Gen Xers are known for their adaptability and resilience,
having grown up during economic uncertainty and significant shifts in social norms.
They are the first generation to experience a significant increase in divorce rates among parents.
Values: This generation values independence, work-life balance, and skepticism towards authority.
They are often seen as pragmatic and resourceful, favoring a do-it-yourself attitude.
Generation X appreciates a blend of traditional and modern approaches,
sometimes using cards for special occasions while also embracing email and digital communication for practicality.
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Millennials (1981-1996)
Characteristics: Also known as Generation Y, millennials grew up during the rise of the internet and technology.
They are characterized by their comfort with digital communication and social media.
Many entered the workforce during the
Great Recession (2008-2009),
impacting their career trajectories and financial stability.
Values: Millennials value diversity, inclusivity, and social justice.
They often prioritize experiences over material possessions and are known for their desire for meaningful work and work-life balance.
Millennials are more inclined to use digital formats, often opting for e-cards and social media messages,
though they still value the sentiment of sending a physical card for important milestones.
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Generation Z (1997-2012)
Characteristics: The first generation to grow up with smartphones and social media from a young age,
Gen Z is highly connected and informed.
They are more diverse than previous generations
and have been shaped by global events such as climate change, political unrest, and the COVID-19 pandemic.
Values: Gen Z tends to prioritize authenticity, mental health, and social responsibility.
They are tech-savvy, entrepreneurial,
and seek brands and employers that align with their values.
Generation Z is predominantly digital-first, relying on instant messaging and social media for communication,
but they may occasionally appreciate personalized gifts or cards that stand out in a world dominated by screens,
often adding a creative or artistic touch to make them memorable.
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In conclusion , while Baby Boomers may cherish handwritten correspondence, younger generations tend to gravitate towards quicker,
more digital forms of communication, reflecting the evolving nature of how we connect.
Until next time,
Irma
